Monitoring /Google Analytics 4Meta PixelGoogle Ads
Typical SaaS failures
Events stop after deploy
Signup or subscribe events break after a code change.
Parameters change
And dashboards break without warning.
Platform mismatch
Creates "phantom" performance changes that drive bad decisions.
Kickin's role
Identify issues quickly
Missing events and mismatches flagged with context.
Timeline for correlation
Correlate issues with releases so you know when it broke.
See also: GA4 event monitoring, Conversion discrepancies, Pricing
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