Does server-side sending replace monitoring?

No — monitoring and sending solve different problems. Monitoring detects issues. Sending improves reliability.

Do you dedupe events?

Yes — duplicates are automatically deduped and not counted toward your event limit.

What happens if I exceed my event limit?

You'll be notified and can purchase event packs. Sending won't stop mid-month.

Is this included on Free?

Server-side sending is a paid feature (Solo and Agency plans).

Paid plans include a 14-day free trial with full access to server-side sending.

Server-side tracking for when client-side isn't enough

Kickin can send events server-side to Meta Conversions API and Google Analytics 4 so your data stays dependable when browsers don't.

14-day free trial. No credit card required.

Monitoring /Google Analytics 4Meta PixelGoogle Ads

When server-side is worth it

Meaningful spend

Small data gaps create expensive decisions.

Multiple sites

You need stability across clients or domains.

Browser changes

You want continuity during platform shifts.

What Kickin does (plain version)

Client-side monitoring

Tells you if events fire in the browser.

Server-side sending

Actually transmits events to the destination (Meta / GA4).

How event counting works

A server-side event is counted when Kickin successfully sends a unique event to a destination. Duplicates are deduped and not counted; failed sends and retries are not counted.

Capacity and scaling

Plans include monthly server-side event capacity, and you can add event packs when you need more.

Server-side vs sGTM: when each makes sense

Server-side Google Tag Manager (sGTM) and Kickin's server-side sending solve different problems. Here's a practical breakdown:

sGTM (Server-side GTM)

–Full control over event transformation and routing
–Requires GCP infrastructure and ongoing management
–Best for teams with dedicated analytics engineering
–Variable cost based on compute usage

Kickin Server-Side

–Zero infrastructure to manage — just works
–Built-in deduplication and retry logic
–Best for teams focused on outcomes, not plumbing
–Predictable pricing based on event volume

You can use both — sGTM for complex routing, Kickin for reliable delivery and monitoring.

Latency and ordering: what server-side can (and can't) solve

Server-side sending isn't magic. It's important to understand the tradeoffs.

What it solves

✓Ad blocker bypass — events send from your server, not the blocked browser
✓Page unload issues — user leaves before client event completes
✓ITP cookie limits — server maintains identity context
✓Retry on failure — network blips don't mean lost data

What it doesn't solve

✕Real-time sequencing — server events may arrive slightly out of order
✕Zero latency — there's always some delay vs. direct browser hits
✕100% user coverage — some users block all JavaScript
✕Attribution model differences — platforms still attribute differently

FAQ

Frequently Asked Questions

Ready to add server-side reliability?

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