Free tool

Is your tracking actually installed?

Enter any website URL and we'll check it for GA4, Meta Pixel, Google Tag Manager, and Google Ads tags — plus duplicate pixels and dead legacy tags. Free, instant, no signup.

What the scan checks

Google Tag Manager

Finds every GTM container on the page, then inspects each container's configuration to report the tags inside it — GA4, Meta, Google Ads, legacy UA, and custom HTML tag counts.

Google Analytics 4

Detects gtag.js installations, G- measurement IDs, and consolidated GT- Google tags — resolving the GA4 destinations configured behind them.

Meta Pixel

Finds fbq initialization calls and noscript fallbacks, reports every pixel ID, and flags the same pixel initialized twice — a classic cause of inflated Meta results.

Google Ads & legacy tags

Detects AW- conversion tags, and warns about leftover Universal Analytics tags that have silently received data going nowhere since July 2023.

Installed is not the same as working

This scanner answers the first diagnostic question: is the tag on the page? But most expensive tracking failures happen after installation — a deploy renames a trigger, a consent tool update suppresses a segment, a checkout redesign breaks the purchase event. The tag is still "installed." It just stopped firing.

That's the gap between an audit and monitoring — covered in more depth in audit vs. monitoring and GA4 purchase event not firing.

FAQ

Frequently Asked Questions

Know when tracking breaks - not just where it's installed

Kickin monitors your GA4 and Meta events continuously and alerts you within minutes when anything stops firing.